{"id":41596,"date":"2021-09-09T11:47:47","date_gmt":"2021-09-09T08:47:47","guid":{"rendered":"https:\/\/2022.gpec.ro\/happening\/ghid-practic-seo-pentru-e-commerce\/"},"modified":"2022-04-21T19:36:47","modified_gmt":"2022-04-21T16:36:47","slug":"how-to-sell-more-and-better-with-google-ads","status":"publish","type":"happening","link":"https:\/\/2022.gpec.ro\/en\/happening\/how-to-sell-more-and-better-with-google-ads\/","title":{"rendered":"How to sell more and better with Google Ads"},"content":{"rendered":"<h3><strong>Course Agenda | 31 May | Hotel Sheraton, Bucharest<br \/>\n<\/strong><\/h3>\n<p><strong>09:30 &#8211; 11:00 <b>Google Ads must-haves for success<\/b><br \/>\n<\/strong><\/p>\n<ul>\n<li>Build a strategic account structure to benefit from Google Ads;<\/li>\n<li>Create a Google Merchant account and run Google Conversion campaigns with high conversion potential;<\/li>\n<li>Check the main settings to generate consistent sales;<\/li>\n<\/ul>\n<p><strong>11:00 \u2013 11:30 Coffee BREAK<br \/>\n<\/strong><\/p>\n<p><strong>11:30 &#8211; 13:00 <b>Let&#8217;s talk KPI&#8217;s<\/b><br \/>\n<\/strong><\/p>\n<ul>\n<li>Generate sales and profit with Google Ads campaigns;<\/li>\n<li>KPIs and metrics to monitor weekly \/ monthly \/ quarterly;<\/li>\n<li>Success planning &#8211; practical exercise;<\/li>\n<\/ul>\n<p><strong>13:00 \u2013 14:30 Lunch BREAK<br \/>\n<\/strong><\/p>\n<p><strong>14:30 &#8211; 16:00 The best tools for great results with Google Ads<br \/>\n<\/strong><\/p>\n<ul>\n<li>Constantly analyze your products, keywords, or competitors to get the most out of your campaigns;<\/li>\n<li>Practical analysis exercise;<\/li>\n<\/ul>\n<p><strong>16:00 \u2013 16:30 Coffee BREAK<br \/>\n<\/strong><\/p>\n<p><strong>16:30 &#8211; 18:00 How to prepare for changes in the Google Ads platform<br \/>\n<\/strong><\/p>\n<ul>\n<li>Understanding consent mode &amp; enhanced conversions;<\/li>\n<li>Efficient audience management to increase sales;<\/li>\n<li>Take advantage of the new opportunities brought by Performance Max.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":6,"template":"","product_cat":[150,148],"acf":[],"_links":{"self":[{"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41596"}],"collection":[{"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41596\/revisions"}],"wp:attachment":[{"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41596"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/2022.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=41596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}