4 Workshops Agenda | 31 May | Hotel Sheraton, Bucharest

09:30 – 11:00 Workshop 1: Content SEO optimization for online shops: text, photo and video (Mădălina Burada, Five Elements Digital)

• Content types based on funnel / intent;
• How to choose keywords and check their intent;
• How to structure the product page;
• What are the strategic optimization points;
• How multimedia content helps you have a valuable page;
• How to capitalize on photo and video images to gain competitive advantage;
• How to use reviews for SEO optimization.

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 Growth Hacking in E-Commerce: Smart Data for Improved ROI (Daniel Ene, MOLOSO)

• Top Product Analysis;
• Top Categories Analysis;
• Profitability Analysis;
• Transactional Vs. Informational Traffic;
• Marketing Strategy;
• E-Commerce Automation.

13:00 – 14:30 Lunch BREAK

14:30 – 16:00 Selling on eMAG Marketplace (Mădălina Borlovan, eMAG)

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 Multichannel selling and the role of easySales in marketplace selling (Diana Meteș, easySales)

• Why multichannel?
• What activities need to be automated in marketplace sales?
• How to optimize product listings?
• How to optimally manage stocks?
• How to Process Bulk Orders?
• How to prepare an eCommerce business scaling through marketplaces?
• How to manage returns?